AIDA Model Letter

AIDA Model Cover Letter.
The AIDA model is often used in writing. The letters refer to the key elements the writer should consider when creating effective letters.

A- Attention
I- Interest
D- Desire
A- Action

This example demonstrates ways to create Attention, Interest, Desire, and Action when writing cover letters.

820 University Avenue, Apt. N-4
San Diego, CA 92103
E-mail: gabatting@yahoo.com

June 30, 2004

Ms. Karen Kemp, Personnel Manager
Prospect Press
495 West 5th Street
Dubuque, Iowa 52001

Dear Ms. Kemp:

Opening paragraph: Create ATTENTION
Use one of the following:
A. Summary opening
B. Name opening
C. Request opening
D. Question opening

Middle paragraph (s): Create INTEREST and DESIRE

Devote to one of these:
A. Education
B. Work Experience
C. Ability to work with others
D. Interest in your field
E. Interest in the company
F. Responsibilities on previous assignments

Closing paragraph: Call for ACTION
The last paragraph usually asks for action. You ask for an interview and say you will come to the employer's office when it is convenient. Make action easy by giving your telephone number and hours to call if someone can't answer the telephone throughout the day or evening. You also might say you will call for an interview.

Sincerely,

Georgia A. Batting

Georgia A Batting